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Nicki Purcell

Nicki PurcellNicki PurcellNicki Purcell

Nicki Purcell

Nicki PurcellNicki PurcellNicki Purcell
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    • Home
    • Machine Learning
    • Experience
    • Education
    • Media Hub
      • Podcasts
      • Blogs
      • Videos

  • Home
  • Machine Learning
  • Experience
  • Education
  • Media Hub
    • Podcasts
    • Blogs
    • Videos

Professional Experience

Technology Advancement

Bridge digital divides to ensure technology serves as an enabler rather than a barrier.
Spearhead initiatives that harness AI, data-driven solutions, and innovative tools to enhance accessibility for Morgan's members.

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President and Co-Owner: 2020-2024

Grew YOY profitability by 19% in first year when revenue had been stagnant for 5 years prior. Delivered a 50% CAGR in first two years.

Achieved nearly 2X industry benchmark for annual revenue per employee.

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Chief Executive Officer: 2018-2020

Effectively transitioned the service based company to offer platform solutions with recurring revenue, growing top line revenue by 52% YoY.

Redefined the company’s primary purpose to reflect its mission and successfully completed the auditing process to receive certification as a B-Corp.

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Chief Digital Officer: 2013-2018

  

Global recognition for “Best Mobile Platform” and “Most Innovative Initiative” in addition to contributing directly to a 27% increase in margin from digital revenue.

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Head of North American Operations, Sales & Marketing, P&L: 2003-2013

  

Contributed to 80% reduction in buyer’s remorse rate for products sold through operators with highest OEM rating and more than $10M in repair cost avoidance. 

Grew online revenue 121% YOY with 69% of unlocked phone market.  

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Board Seats Held

Insite Productions, LLC

Lifeblue, Inc

A.H. Belo Corporation

Speakeasy Agency

Digital Content Next

Matter Media Accelerator

International News Media Association

Local Media Consortium

Young Men's Service League

Southern Methodist University Digital Accelerator

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