Podcasts

Nicki distinctively shares her journey from stepping into the role of a leader in an established company to steering it towards continued relevance and success in the digital age. She brings a unique perspective on embracing change and driving innovation while maintaining the core promise of her company—to keep humanity at the forefront of technology. 

 Nicki offers valuable advice for agency owners, such as surrounding oneself with great people who fill the gaps or blind spots, creating a roadmap for success, and staying true to one’s goals. She emphasizes the importance of perspective, context, and being a calming voice amidst the noise. 

Nicki shares a great case study of LifeBlue's work with FC Dallas and how using technology that is readily available now, the club was able to give fans a buying experience that reflected their brand promise and was consistent with what they have come to expect in today's digital marketplace.